New Features from Social Media Platforms

New Features from Social Media Platforms

Facebook has stepped up to the plate in the fight for climate justice, announcing a slew of new features targeted at raising awareness about the effects of climate change, as well as sponsoring a new campaign to combat climate disinformation across its platforms. Facebook has announced the extension of its Climate Science Information Center, which was first introduced last September in a few countries as a way to link consumers with accurate and timely climate information. The hub is now available in 16 countries and is visited on a daily basis by more than 100,000 people. Facebook is now attempting to make it a more interesting and informative feature.

The additional features should make it a more engaging experience and allow for greater discussion and knowledge exchange about the effects of climate change. The improvements will also make it easy to share a lot of the information on the Center, which may encourage more people to spread the message through their Facebook networks, furthering the conversation on such impacts. In addition, Facebook is launching a new video series on Facebook and Instagram to showcase young climate campaigners.

Facebook will also continue to fund the UN Foundation and IPCC’s ‘Say It With Scientific’ video series, in which scientists and youth advocates deliver the newest climate science discoveries.

Finally, Facebook has announced that it will invest $1 million in a new grant program to support organizations working to tackle climate disinformation, in collaboration with the International Fact Checking Network.

Meanwhile, in other news, Reddit has made some improvements itself. With a new update to its ad production platform, Reddit continues to improve its ad capabilities, including bid recommendations, increased editing functionality, and improved system efficiency. To begin, when you set up your Reddit ads campaign, the dashboard will now offer a recommended bid price based on your specified parameters to ensure optimal audience reach. It’s similar to the audience and cost estimation tools offered on other platforms (most notably Facebook), which offer additional information to help you optimize your campaigns or establish more realistic performance expectations based on comparable characteristics. Of course, the platforms would prefer that you spend more money, so you should always run your own trials to supplement any such advice. However, by showing this piece more prominently, you may be able to boost the performance of your Reddit ads.

In addition, Reddit has upgraded its bulk edit process, allowing advertisers to alter bids and budgets across numerous ad groups at the same time, as well as other system upgrades to increase productivity.

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